Public relations for Samsung Home Appliances

Since 2014, K-MB has been handling the PR for Samsung Home Appliances: By selecting and addressing the right media, Samsung positions itself as a leader in design and innovation. Under the smart home umbrella, the trend for home digitalization ensures on-trend agenda setting.

As the brand’s press office for the German-speaking region, K-MB compiles media distribution lists, creates press releases and reports, and handles agenda setting, media cooperations, press talks, sample handling, blogger relations, and brand events.

Samsung Loft

Samsung Loft – enter today

Tasked with introducing the target audience to the latest Samsung product range in a true-to-life environment, K-MB came up with the Samsung Loft. Flanked by talks featuring selected scientists on the “Future of Home,” Samsung product managers introduced journalists and bloggers to the brand’s latest technology and use scenarios. The Samsung Loft managed to turn today’s innovations for tomorrow’s home into an immediate, tangible experience.

K-MB took care of the brand presentation, brand event, media distribution list, press talk, and blogger relations.