smart

Borgmann

Brand development and activation

“Tradition with a contemporary twist” – guided by this premise, K-MB developed the branding for premium herbal liqueur Borgmann. From focus group and brand model all the way down to the bottle’s design, designer cooperations, and sales strategy, K-MB laid the cornerstone for a unique, globally successful brand in a shrinking market.

K-MB handled the brand’s corporate identity, including naming, corporate design, digital branding, and brand positioning as well as the development of a website, sales strategy, and advocate program strategy.

Bershka

Pointy Snout Caviar

Brand positioning and activation

“From the czars of St. Petersburg to the bars of Williamsburg” – that’s the short version of an exceptional caviar story. Targeting a modern audience, Pointy Snout easily stands out in this stuffy industry. By introducing the brand through opinion leader events and clever positioning in selected bars and shops, Pointy Snout’s caviar quickly became a new status symbol among New York City’s creative class.

K-MB handles the brand’s corporate identity, brand positioning, sales strategy, and advocate program strategy.

smart

BoConcept

Communications for interior and design

Since 2009, K-MB has been handling the German-speaking communications for BoConcept. Promoting the brand’s unique Danish interior design, K-MB creates content for local, national, analog, and digital media channels. In this, we draw on the brand’s advocate program featuring personalities like Mads Mikkelsen or designer Karim Rashid to keep coming up with great storytelling hooks. In addition, K-MB handles event productions like the BoConcept apartment or cooperations with the car manufacturer smart, underscoring the brand’s high recognition value in Germany.

As the brand’s PR agency, K-MB takes care of the BoConcept’s German-language press needs, including press releases, endorsement campaigns, community management, blogger relations, cooperations, and brand events.