Public relations for Samsung Home Appliances

Since 2014, K-MB has been handling the PR for Samsung Home Appliances: By selecting and addressing the right media, Samsung positions itself as a leader in design and innovation. Under the smart home umbrella, the trend for home digitalization ensures on-trend agenda setting.

As the brand’s press office for the German-speaking region, K-MB compiles media distribution lists, creates press releases and reports, and handles agenda setting, media cooperations, press talks, sample handling, blogger relations, and brand events.