Samsung Loft

Samsung Loft – enter today

Tasked with introducing the target audience to the latest Samsung product range in a true-to-life environment, K-MB came up with the Samsung Loft. Flanked by talks featuring selected scientists on the “Future of Home,” Samsung product managers introduced journalists and bloggers to the brand’s latest technology and use scenarios. The Samsung Loft managed to turn today’s innovations for tomorrow’s home into an immediate, tangible experience.

K-MB took care of the brand presentation, brand event, media distribution list, press talk, and blogger relations.