Pointy Snout Caviar

Brand positioning and activation

“From the czars of St. Petersburg to the bars of Williamsburg” – that’s the short version of an exceptional caviar story. Targeting a modern audience, Pointy Snout easily stands out in this stuffy industry. By introducing the brand through opinion leader events and clever positioning in selected bars and shops, Pointy Snout’s caviar quickly became a new status symbol among New York City’s creative class.

K-MB handles the brand’s corporate identity, brand positioning, sales strategy, and advocate program strategy.