Borgmann

Brand development and activation

“Tradition with a contemporary twist” – guided by this premise, K-MB developed the branding for premium herbal liqueur Borgmann. From focus group and brand model all the way down to the bottle’s design, designer cooperations, and sales strategy, K-MB laid the cornerstone for a unique, globally successful brand in a shrinking market.

K-MB handled the brand’s corporate identity, including naming, corporate design, digital branding, and brand positioning as well as the development of a website, sales strategy, and advocate program strategy.