BoConcept

Communications for interior and design

Since 2009, K-MB has been handling the German-speaking communications for BoConcept. Promoting the brand’s unique Danish interior design, K-MB creates content for local, national, analog, and digital media channels. In this, we draw on the brand’s advocate program featuring personalities like Mads Mikkelsen or designer Karim Rashid to keep coming up with great storytelling hooks. In addition, K-MB handles event productions like the BoConcept apartment or cooperations with the car manufacturer smart, underscoring the brand’s high recognition value in Germany.

As the brand’s PR agency, K-MB takes care of the BoConcept’s German-language press needs, including press releases, endorsement campaigns, community management, blogger relations, cooperations, and brand events.