Public relations in fashion
K-MB has been supporting Inditex label Bershka since 2011, providing PR services for German-language countries. Inspired by youth culture trends around the world, the brand reinterprets the hottest styles on a bi-weekly basis, producing in-store collections across three distinct lines: Bershka, BSK, and Men. Fashion fans love the Spanish label’s it-pieces – from much-loved sneakers and casual party outfits all the way to must-have bags.
As a fashion PR agency, K-MB handles the brand’s German-language press needs, including press releases, endorsement campaigns, community management, community building, blogger relations, and brand events.