What does K-MB trend research do?

K-MB trend report

Since 2005, K-MB has been analyzing the trends and changes of international consumer culture. We differentiate between mega trends – which inform our strategic planning and brand development throughout the next decade – and short-term consumer trends. These help us stage, activate, and produce successful content.

To pinpoint what moves people, we survey networkers, influencers, innovators, and researchers around the world. The results are regularly summarized in our K-MB trend report. We also compile reports and studies for customers and clients.

Click here for recent trend reports:

Trend report 2015

Trend report 2014

Trend report 2013 (in German)

Trend report 2012

Trend report 2011 

Trend report 2010 (in German)

Trend report 2009 (in German)

Trend report 2008 (in German)

Trend report 2007 (in German)

Trend report 2006 (in German)

Trend report 2005