Reebok

event design, PR conception, consumer- and trade PR

The Reebok Pump 20th Anniversary Party hosted during the Berlin Fashion Week took its guests on a trip back to 1989. The event took place at an underground-club in Berlin-Friedrichshain that was decorated with icons of the early nineties and the latest retro-models of Reebok Pump.
800 guests were invited, including media representatives, fashion designers and celebrities.
Fortunate guests were able to take their own pair of Reeboks back home together with some memorable impressions.
Along with the music of Ze!, Don Rimini and Shir Khan! the guests celebrated Reebok Pump until early in the morning.