The Avant/garde Diaries

Communication concept, brand building

Mercedes-Benz – pioneers writing history. THE AVANT/GARDE DIARIES is an international digital interview magazine for the long term. The editorial office is in New York, the city of relentless progress. From there, exclusive articles will come out every week featuring personal perspectives on the avant-garde from people working in the creative industries.
THE AVANT/GARDE DIARIES can also be experienced live. Different curators will present their own personal perspectives on the avant-garde at regular three-day festivals in global cities like Berlin, London, New York, Milan and Shanghai. Raf Simons will curate the kick-off event in Berlin on 15 July 2011.