K-MB | Agentur für Markenkommunikation GmbH

Zweites drykorn shop opening – men’s store in Berlin

Client / drykorn Modevertriebs Gmbh & Co. KG

Project / second store opening in Berlin

Implementation / Press launch event at the new drykorn store during Berlin fashion fair in January 2009.
Eclectic come together communicating the new two-channel gender strategy:

drykorn for beaus at Neue Schönhauser Strasse 14 and
drykorn for beauties at Neue Schönhauser Strasse 6

Zweites drykorn shop opening – men’s store in Berlin

Client / drykorn Modevertriebs Gmbh & Co. KG

Project / second store opening in Berlin

Implementation / Press launch event at the new drykorn store during Berlin fashion fair in January 2009.
Eclectic come together communicating the new two-channel gender strategy:

drykorn for beaus at Neue Schönhauser Strasse 14 and
drykorn for beauties at Neue Schönhauser Strasse 6

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

DRYKORN PR

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Continuous brand and product PR, marketing consulting, consumer and trade PR

Implementation / PR concept, brand consulting, event concept, -support and -realisation, celebrity endorsement, press showrooms, collaboration handling, show support and coordination of collection pieces.

drykorn Store Opening Berlin

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Media relations, creative consulting, event concept, PR concept, consumer and trade PR, ensuring journalist attendance at the opening of the first drykorn Store worldwide.

Implementation / In early February 2008 the world’s first store of successful German fashion brand drykorn opened its doors. To mark the occasion, journalists and opinion shapers were invited to come to an event at the drykorn store at Neue Schönhauser Straße 6 in Berlin-Mitte where they could check out the styles, quality, fabrics and meticulous workmanship of the products. The label from Kitzingen in Southern Germany is now presenting its complete range in a dedicated location. Following the shop opening the party went on until dawn at the nearby Münzclub. The products were not the only highlights of the event; the music line-up went down well too, including Take That’s Howard Donald spinning some of his favorite discs. Another treat was the exquisite catering, featuring typical cuisine of the North Bavarian region where the drykorn label originates.

drykorn Store Opening Berlin

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Media relations, creative consulting, event concept, PR concept, consumer and trade PR, ensuring journalist attendance at the opening of the first drykorn Store worldwide.

Implementation / In early February 2008 the world’s first store of successful German fashion brand drykorn opened its doors. To mark the occasion, journalists and opinion shapers were invited to come to an event at the drykorn store at Neue Schönhauser Straße 6 in Berlin-Mitte where they could check out the styles, quality, fabrics and meticulous workmanship of the products. The label from Kitzingen in Southern Germany is now presenting its complete range in a dedicated location. Following the shop opening the party went on until dawn at the nearby Münzclub. The products were not the only highlights of the event; the music line-up went down well too, including Take That’s Howard Donald spinning some of his favorite discs. Another treat was the exquisite catering, featuring typical cuisine of the North Bavarian region where the drykorn label originates.

drykorn Store Opening Berlin

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Media relations, creative consulting, event concept, PR concept, consumer and trade PR, ensuring journalist attendance at the opening of the first drykorn Store worldwide.

Implementation / In early February 2008 the world’s first store of successful German fashion brand drykorn opened its doors. To mark the occasion, journalists and opinion shapers were invited to come to an event at the drykorn store at Neue Schönhauser Straße 6 in Berlin-Mitte where they could check out the styles, quality, fabrics and meticulous workmanship of the products. The label from Kitzingen in Southern Germany is now presenting its complete range in a dedicated location. Following the shop opening the party went on until dawn at the nearby Münzclub. The products were not the only highlights of the event; the music line-up went down well too, including Take That’s Howard Donald spinning some of his favorite discs. Another treat was the exquisite catering, featuring typical cuisine of the North Bavarian region where the drykorn label originates.

drykorn Store Opening Berlin

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Media relations, creative consulting, event concept, PR concept, consumer and trade PR, ensuring journalist attendance at the opening of the first drykorn Store worldwide.

Implementation / In early February 2008 the world’s first store of successful German fashion brand drykorn opened its doors. To mark the occasion, journalists and opinion shapers were invited to come to an event at the drykorn store at Neue Schönhauser Straße 6 in Berlin-Mitte where they could check out the styles, quality, fabrics and meticulous workmanship of the products. The label from Kitzingen in Southern Germany is now presenting its complete range in a dedicated location. Following the shop opening the party went on until dawn at the nearby Münzclub. The products were not the only highlights of the event; the music line-up went down well too, including Take That’s Howard Donald spinning some of his favorite discs. Another treat was the exquisite catering, featuring typical cuisine of the North Bavarian region where the drykorn label originates.

drykorn Store Opening Berlin

Client / drykorn Modevertriebs GmbH & Co. KG

Project / Media relations, creative consulting, event concept, PR concept, consumer and trade PR, ensuring journalist attendance at the opening of the first drykorn Store worldwide.

Implementation / In early February 2008 the world’s first store of successful German fashion brand drykorn opened its doors. To mark the occasion, journalists and opinion shapers were invited to come to an event at the drykorn store at Neue Schönhauser Straße 6 in Berlin-Mitte where they could check out the styles, quality, fabrics and meticulous workmanship of the products. The label from Kitzingen in Southern Germany is now presenting its complete range in a dedicated location. Following the shop opening the party went on until dawn at the nearby Münzclub. The products were not the only highlights of the event; the music line-up went down well too, including Take That’s Howard Donald spinning some of his favorite discs. Another treat was the exquisite catering, featuring typical cuisine of the North Bavarian region where the drykorn label originates.

READING IN DRYKORN STORE BERLIN

Client / drykorn

Project / drykorn reading

Implementation / Beginning of 2009 drykorn created a new shopping concept in Berlin while seperating the women’s and men’s collectionin two stores sitting face to face on the opposite side of the street. A good occasion to take up the topic of gender segregation ironically.
At 06 May 2009 drykorn invites to the reading of the bestseller “Bad Sex” and Bad Sex²”. The authoress Mia Ming and the actor Alexander Mazza are reading in turn each a women’s and a men’s story.

READING IN DRYKORN STORE BERLIN

Client / drykorn

Project / drykorn reading

Implementation / Beginning of 2009 drykorn created a new shopping concept in Berlin while seperating the women’s and men’s collectionin two stores sitting face to face on the opposite side of the street. A good occasion to take up the topic of gender segregation ironically.
At 06 May 2009 drykorn invites to the reading of the bestseller “Bad Sex” and Bad Sex²”. The authoress Mia Ming and the actor Alexander Mazza are reading in turn each a women’s and a men’s story.

READING IN DRYKORN STORE BERLIN

Client / drykorn

Project / drykorn reading

Implementation / Beginning of 2009 drykorn created a new shopping concept in Berlin while seperating the women’s and men’s collectionin two stores sitting face to face on the opposite side of the street. A good occasion to take up the topic of gender segregation ironically.
At 06 May 2009 drykorn invites to the reading of the bestseller “Bad Sex” and Bad Sex²”. The authoress Mia Ming and the actor Alexander Mazza are reading in turn each a women’s and a men’s story.

READING IN DRYKORN STORE BERLIN

Client / drykorn

Project / drykorn reading

Implementation / Beginning of 2009 drykorn created a new shopping concept in Berlin while seperating the women’s and men’s collectionin two stores sitting face to face on the opposite side of the street. A good occasion to take up the topic of gender segregation ironically.
At 06 May 2009 drykorn invites to the reading of the bestseller “Bad Sex” and Bad Sex²”. The authoress Mia Ming and the actor Alexander Mazza are reading in turn each a women’s and a men’s story.

READING IN DRYKORN STORE BERLIN

Client / drykorn

Project / drykorn reading

Implementation / Beginning of 2009 drykorn created a new shopping concept in Berlin while seperating the women’s and men’s collectionin two stores sitting face to face on the opposite side of the street. A good occasion to take up the topic of gender segregation ironically.
At 06 May 2009 drykorn invites to the reading of the bestseller “Bad Sex” and Bad Sex²”. The authoress Mia Ming and the actor Alexander Mazza are reading in turn each a women’s and a men’s story.

READING IN DRYKORN STORE BERLIN

Client / drykorn

Project / drykorn reading

Implementation / Beginning of 2009 drykorn created a new shopping concept in Berlin while seperating the women’s and men’s collectionin two stores sitting face to face on the opposite side of the street. A good occasion to take up the topic of gender segregation ironically.
At 06 May 2009 drykorn invites to the reading of the bestseller “Bad Sex” and Bad Sex²”. The authoress Mia Ming and the actor Alexander Mazza are reading in turn each a women’s and a men’s story.

READING IN DRYKORN STORE BERLIN

Client / drykorn

Project / drykorn reading

Implementation / Beginning of 2009 drykorn created a new shopping concept in Berlin while seperating the women’s and men’s collectionin two stores sitting face to face on the opposite side of the street. A good occasion to take up the topic of gender segregation ironically.
At 06 May 2009 drykorn invites to the reading of the bestseller “Bad Sex” and Bad Sex²”. The authoress Mia Ming and the actor Alexander Mazza are reading in turn each a women’s and a men’s story.