K-MB | Agentur für Markenkommunikation GmbH
Cosmopolitan
KINOWELT
Client / Kinowelt Home Entertainment
Project / Strategic consulting and product PR for the DVD box set “50 Jahre Sissi – Royal Edition” on occasion of the 50th anniversary of the cinematic release of the classic movie trilogy Sissi. Broad communication of the DVD release aimed at the press, fans and consumers.
Implementation / Drawing attention to the 50th anniversary of the first Sissi movie through a media-effective campaign involving delivery of special anniversary cakes to press representatives. We were responsible for the concept, press relations and brand marketing. We also ensured continuous press interest, created mailing lists and drew up press releases.
Elle 10 05 / Freundin 10 05
KINOWELT
Client / Kinowelt Home Entertainment
Project / Strategic consulting and product PR for the DVD box set “50 Jahre Sissi – Royal Edition” on occasion of the 50th anniversary of the cinematic release of the classic movie trilogy Sissi. Broad communication of the DVD release aimed at the press, fans and consumers.
Implementation / Drawing attention to the 50th anniversary of the first Sissi movie through a media-effective campaign involving delivery of special anniversary cakes to press representatives. We were responsible for the concept, press relations and brand marketing. We also ensured continuous press interest, created mailing lists and drew up press releases.
Für Sie 11 05 / Gala 10 05
KINOWELT
Client / Kinowelt Home Entertainment
Project / Strategic consulting and product PR for the DVD box set “50 Jahre Sissi – Royal Edition” on occasion of the 50th anniversary of the cinematic release of the classic movie trilogy Sissi. Broad communication of the DVD release aimed at the press, fans and consumers.
Implementation / Drawing attention to the 50th anniversary of the first Sissi movie through a media-effective campaign involving delivery of special anniversary cakes to press representatives. We were responsible for the concept, press relations and brand marketing. We also ensured continuous press interest, created mailing lists and drew up press releases.
Glamour 10 05 / In Style 11 05
KINOWELT
Client / Kinowelt Home Entertainment
Project / Strategic consulting and product PR for the DVD box set “50 Jahre Sissi – Royal Edition” on occasion of the 50th anniversary of the cinematic release of the classic movie trilogy Sissi. Broad communication of the DVD release aimed at the press, fans and consumers.
Implementation / Drawing attention to the 50th anniversary of the first Sissi movie through a media-effective campaign involving delivery of special anniversary cakes to press representatives. We were responsible for the concept, press relations and brand marketing. We also ensured continuous press interest, created mailing lists and drew up press releases.
TV Spielfilm 10 05 / Report
KINOWELT
Client / Kinowelt Home Entertainment
Project / Strategic consulting and product PR for the DVD box set “50 Jahre Sissi – Royal Edition” on occasion of the 50th anniversary of the cinematic release of the classic movie trilogy Sissi. Broad communication of the DVD release aimed at the press, fans and consumers.
Implementation / Drawing attention to the 50th anniversary of the first Sissi movie through a media-effective campaign involving delivery of special anniversary cakes to press representatives. We were responsible for the concept, press relations and brand marketing. We also ensured continuous press interest, created mailing lists and drew up press releases.
Loop / 08 / 07
KINOWELT
Client / Kinowelt Home Entertainment
Project / Strategic consulting and product PR for the DVD box set “50 Jahre Sissi – Royal Edition” on occasion of the 50th anniversary of the cinematic release of the classic movie trilogy Sissi. Broad communication of the DVD release aimed at the press, fans and consumers.
Implementation / Drawing attention to the 50th anniversary of the first Sissi movie through a media-effective campaign involving delivery of special anniversary cakes to press representatives. We were responsible for the concept, press relations and brand marketing. We also ensured continuous press interest, created mailing lists and drew up press releases.
