K-MB | Agentur für Markenkommunikation GmbH
MERCEDES-BENZ FASHION WEEK
Client / Mercedes-Benz Car Group
Project / Social Media PR, eventdesign, PR conception
Implementation / In the course of the Mercedes-Benz Fashion Week 2009 the company invited selected style bloggers behind the scenes of the fashion event. The bloggers were given the chance to interview the top model Julia Stegner and the German actor Mathias Schweighöfer on the spectacular roof of Hotel de Rome. Additionally they got to meet the designers backstage.
MERCEDES-BENZ FASHION WEEK
Client / Mercedes-Benz Car Group
Project / Social Media PR, eventdesign, PR conception
Implementation / In the course of the Mercedes-Benz Fashion Week 2009 the company invited selected style bloggers behind the scenes of the fashion event. The bloggers were given the chance to interview the top model Julia Stegner and the German actor Mathias Schweighöfer on the spectacular roof of Hotel de Rome. Additionally they got to meet the designers backstage.
MERCEDES-BENZ FASHION WEEK
Client / Mercedes-Benz Car Group
Project / Social Media PR, eventdesign, PR conception
Implementation / In the course of the Mercedes-Benz Fashion Week 2009 the company invited selected style bloggers behind the scenes of the fashion event. The bloggers were given the chance to interview the top model Julia Stegner and the German actor Mathias Schweighöfer on the spectacular roof of Hotel de Rome. Additionally they got to meet the designers backstage.
Feld / 10 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Feld / 10 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Feld / 10 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Feld / 10 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Feld / 10 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Loop / 08 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Loop / 08 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Loop / 08 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Top Living / 10 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
Top Living / 10 / 07
A boost to the SUV family
Client / Mercedes-Benz Car Group
Project / Strategic brand consulting and PR to boost the presence of Mercedes’ SUV family in the lifestyle media.
Implementation / On-road and off-road test drives in Kitzbühel, Austria. Meetings with journalists and development of themes in individual consultation with the media.
