Reebok

Client / REEBOK

Project / REEBOK-PUMP Solebox Edition event design, PR conception, consumer and trade PR

Implementation / Celebrating the 20th anniversary of Reebok PUMP, Reebok collaborates with the 20 leading sneaker stores around the world and lets them design their unique version of the shoe. At ‘Solebox’, Berlin’s representative sneaker store, 600 guests including opinion leader and celebrities gathered to commemorate this occasion. An exhibition of works of famous artists and designers such as Johannes Schroth, R.K.D.U, Hikmet Sugoer and Hermann August Weizenegger was part of the event, as was a midnight sale of all international limitied PUMP editions.

REEBOK

Client / REEBOK

Project / REEBOK-PUMP Solebox Edition event design, PR conception, consumer and trade PR

Implementation / Celebrating the 20th anniversary of Reebok PUMP, Reebok collaborates with the 20 leading sneaker stores around the world and lets them design their unique version of the shoe. At ‘Solebox’, Berlin’s representative sneaker store, 600 guests including opinion leader and celebrities gathered to commemorate this occasion. An exhibition of works of famous artists and designers such as Johannes Schroth, R.K.D.U, Hikmet Sugoer and Hermann August Weizenegger was part of the event, as was a midnight sale of all international limitied PUMP editions.

REEBOK

Client / REEBOK

Project / REEBOK-PUMP Solebox Edition event design, PR conception, consumer and trade PR

Implementation / Celebrating the 20th anniversary of Reebok PUMP, Reebok collaborates with the 20 leading sneaker stores around the world and lets them design their unique version of the shoe. At ‘Solebox’, Berlin’s representative sneaker store, 600 guests including opinion leader and celebrities gathered to commemorate this occasion. An exhibition of works of famous artists and designers such as Johannes Schroth, R.K.D.U, Hikmet Sugoer and Hermann August Weizenegger was part of the event, as was a midnight sale of all international limitied PUMP editions.

REEBOK

Client / REEBOK

Project / REEBOK-PUMP Solebox Edition event design, PR conception, consumer and trade PR

Implementation / Celebrating the 20th anniversary of Reebok PUMP, Reebok collaborates with the 20 leading sneaker stores around the world and lets them design their unique version of the shoe. At ‘Solebox’, Berlin’s representative sneaker store, 600 guests including opinion leader and celebrities gathered to commemorate this occasion. An exhibition of works of famous artists and designers such as Johannes Schroth, R.K.D.U, Hikmet Sugoer and Hermann August Weizenegger was part of the event, as was a midnight sale of all international limitied PUMP editions.

REEBOK

Client / REEBOK

Project / REEBOK-PUMP Solebox Edition event design, PR conception, consumer and trade PR

Implementation / Celebrating the 20th anniversary of Reebok PUMP, Reebok collaborates with the 20 leading sneaker stores around the world and lets them design their unique version of the shoe. At ‘Solebox’, Berlin’s representative sneaker store, 600 guests including opinion leader and celebrities gathered to commemorate this occasion. An exhibition of works of famous artists and designers such as Johannes Schroth, R.K.D.U, Hikmet Sugoer and Hermann August Weizenegger was part of the event, as was a midnight sale of all international limitied PUMP editions.

REEBOK PUMP 20

Client / REEBOK

Project / event design, PR conception, consumer- and trade PR

Implementation / The Reebok Pump 20th Anniversary Party hosted during the Berlin Fashion Week took its guests on a trip back to 1989. The event took place at an underground-club in Berlin-Friedrichshain that was decorated with icons of the early nineties and the latest retro-models of Reebok Pump.
800 guests were invited, including media representatives, fashion designers and celebrities.
Fortunate guests were able to take their own pair of Reeboks back home together with some memorable impressions.
Along with the music of Ze!, Don Rimini and Shir Khan! the guests celebrated Reebok Pump until early in the morning.

REEBOK PUMP 20

Client / REEBOK

Project / event design, PR conception, consumer- and trade PR

Implementation / The Reebok Pump 20th Anniversary Party hosted during the Berlin Fashion Week took its guests on a trip back to 1989. The event took place at an underground-club in Berlin-Friedrichshain that was decorated with icons of the early nineties and the latest retro-models of Reebok Pump.
800 guests were invited, including media representatives, fashion designers and celebrities.
Fortunate guests were able to take their own pair of Reeboks back home together with some memorable impressions.
Along with the music of Ze!, Don Rimini and Shir Khan! the guests celebrated Reebok Pump until early in the morning.

REEBOK PUMP 20

Client / REEBOK

Project / event design, PR conception, consumer- and trade PR

Implementation / The Reebok Pump 20th Anniversary Party hosted during the Berlin Fashion Week took its guests on a trip back to 1989. The event took place at an underground-club in Berlin-Friedrichshain that was decorated with icons of the early nineties and the latest retro-models of Reebok Pump.
800 guests were invited, including media representatives, fashion designers and celebrities.
Fortunate guests were able to take their own pair of Reeboks back home together with some memorable impressions.
Along with the music of Ze!, Don Rimini and Shir Khan! the guests celebrated Reebok Pump until early in the morning.

REEBOK PUMP 20

Client / REEBOK

Project / event design, PR conception, consumer- and trade PR

Implementation / The Reebok Pump 20th Anniversary Party hosted during the Berlin Fashion Week took its guests on a trip back to 1989. The event took place at an underground-club in Berlin-Friedrichshain that was decorated with icons of the early nineties and the latest retro-models of Reebok Pump.
800 guests were invited, including media representatives, fashion designers and celebrities.
Fortunate guests were able to take their own pair of Reeboks back home together with some memorable impressions.
Along with the music of Ze!, Don Rimini and Shir Khan! the guests celebrated Reebok Pump until early in the morning.

REEBOK PUMP 20

Client / REEBOK

Project / event design, PR conception, consumer- and trade PR

Implementation / The Reebok Pump 20th Anniversary Party hosted during the Berlin Fashion Week took its guests on a trip back to 1989. The event took place at an underground-club in Berlin-Friedrichshain that was decorated with icons of the early nineties and the latest retro-models of Reebok Pump.
800 guests were invited, including media representatives, fashion designers and celebrities.
Fortunate guests were able to take their own pair of Reeboks back home together with some memorable impressions.
Along with the music of Ze!, Don Rimini and Shir Khan! the guests celebrated Reebok Pump until early in the morning.